Choosing the right time of day for your live events is crucial in ensuring maximum audience engagement and participation. It involves considering various factors such as the geographical location of your audience, their working hours, and their daily routines.
Understanding your audience
First and foremost, you need to understand your audience. If your audience is global, you’ll need to select a time that is convenient for the majority of your viewers. Tools such as World Time Buddy can help you compare time zones and find the best common time.
Consider working hours
Most people attend webinars and live events during their working hours. Therefore, scheduling your event during regular working hours (9 am – 5 pm) tends to work best. However, remember to account for lunch breaks when people are usually away from their computers.
Best days for live events
Research suggests that mid-week days like Tuesday, Wednesday, and Thursday are the best days to host live events. On Mondays, people are usually planning their week ahead and on Fridays, they’re winding down for the weekend.
Factor in daily routines
Keep in mind the daily routines of your audience. For instance, parents might be busy with school runs in the morning, so mid-morning to early afternoon might be a more suitable time.
Run tests
It can be beneficial to run a few events at different times and days to see when you get the highest engagement. This will help you understand your audience better and choose the most effective time slot.
Remember, there’s no one-size-fits-all when it comes to choosing the right time for live events. It’s about understanding your audience and finding a balance that works best for them.
If you’re looking for professional assistance to make your live events a success, we at Enbecom Studios can help. We specialise in producing high-quality, engaging webcasts and videos, streaming live to multiple platforms. Our team can assist with everything from managing live Zoom feeds to incorporating interactive elements to enhance audience engagement.
Ready to take your live events to the next level? Find out more about our live remote webcasting and video services.