If you’ve hosted a webinar recently, congratulations! You’ve successfully navigated the first step. However, the journey doesn’t end there. A critical element in maximising the return on your webinar investment is the follow-up. Executed correctly, webinar follow-ups can dramatically improve conversions and strengthen relationships with your audience.
Why are webinar follow-ups so important?
Webinar follow-ups allow you to engage with your audience on a more personal level. They’re a great opportunity to clarify any points that might not have been fully understood during the webinar, answer additional questions, offer extra value and, most importantly, lead your attendees further down the sales funnel.
So, how can you use webinar follow-ups to drive conversions?
1. Send a thank you email
Start with a simple thank you email acknowledging their time and participation. This is a good time to ask for their feedback, which can provide valuable insights for your future webinars. You can also include a call-to-action (CTA) in this email, such as a discount on your product or service, a free trial, or an invitation to book a one-on-one consultation.
2. Share the webinar recording
Not everyone who registered for your webinar will have been able to attend. By sending out the recording, you’re not only providing value to those who missed the event, but also giving attendees the opportunity to revisit the content, reinforcing the messages and information shared.
3. Segment your audience
Segmenting your audience based on their behaviour during the webinar can lead to more personalised and effective follow-ups. For example, attendees who asked questions might appreciate a personalised response, while those who left early might benefit from a summary of key points they missed.
4. Offer additional resources
Providing additional relevant content can keep your audience engaged and help establish your brand as an authority in your field. This could be a blog post, a white paper, an infographic, or any other piece of valuable content that supports the topic of your webinar.
5. Track and analyse
Use analytics to track the success of your follow-up campaign. Look at metrics such as open rates, click-through rates, and conversion rates to understand what’s working and what isn’t, and adjust your strategy accordingly.
Webinar follow-ups are an opportunity to build on the connection you’ve established with your audience during the webinar. When done right, they can significantly increase conversions and foster long-term relationships with your audience.
If you’re looking to host a live remote webinar or webcast that engages your audience and drives conversions, Enbecom Studios can help. We specialise in producing high-quality, interactive webinars that can be streamed live to multiple platforms. Get in touch today to find out how we can help you make your next webinar a success.